Jimmy Sawyers, Chairman & Co-Founder, recently contributed his insights to our friends at the William Mills Agency for their Bankers as Buyers™ Research Highlight & Expert Panel. In this issue, Jimmy and other industry experts offer their takes on Jack Henry’s 2025 Strategy Benchmark report, which indicates that the majority of banks and credit unions plan to expand their services for small businesses over the next two years.
Check out this excerpt from Jimmy’s section of the report:
To attract small businesses, bankers must stop thinking like bankers and technologists and start thinking like business owners who couldn’t care less about buzzwords but care greatly about utility and functionality. Tech providers and bankers who speak in jargon and tell business owners what they need will continue to wonder why they lose. The winners will instead listen to what these business owners want and require, then provide solutions that satisfy.
I can give you at least a dozen requirements for the banker that wins and keeps our business, but the “payments and people” factor is key.
Click here to access the full report and to read Jimmy’s spot-on advice to help financial institutions leverage their stellar reputations and trusted relationships so they can meet and exceed the expectations of their small business customers.